TABLE
BRANDING + Marketing
Local nonprofit delivering healthy food and nutrition education to kids in Orange County, NC, since 2008.
Goals
Access current marketing and branding. The client lacked a cohesive brand identity. Their existing materials did not convey them as a nearly million-dollar organization.
Create cohesively branded outreach materials for development efforts that incorporate their all-inclusive, friendly spirit while communicating the huge need and the large number of kids they are unable to serve.
Spring fundraising focuses on feeding kids during the summer when school is out and needs grow.
Before
Spring fundraising appeal — financial goals exceeded
Complimentary 12-page annual report — print and digital
after
Room to Grow
Capital Campaign
The public portion of TABLE’s Capital Campaign was created to raise the remaining 40% of the budget goal. They needed to raise awareness and expand their outreach to new donors to accomplish the $3.25 million goal to purchase their own building and expand services.
The Beanstalk concept aligned with their mission of providing food and was used as the "thermometer” to track donations. They accomplished their goal in less than 12 months and were able to purchase their own home and expand the number of families they could serve.
before
Before
$3.25 million Capital Campaign self-mailer brochure
Supporting print and digital collateral
after
In-house window vinyl installed at current and future locations
“We Made It” collateral to celebrate making their goal
after
“Charlotte is the creative force behind Beau Catering's branding, marketing, and communications—and we are so lucky to have her.”
Lauren Erickson Bennett
Owner
after
before
Holiday fundraising campaign
fundraising campaigns
Brand Spirit = Passion
Passion is reflected in:
The Food = Taste
The Presentation = See
The Beau Show = Hear
Cohesive print collateral was designed to reflect Beau Catering's brand spirit. The client needed the flexibility to modify their seasonal menus in-house, so we developed customizable materials they could change.
website development
The website was rebuilt as a mobile-responsive site, and incorporated e-commerce capabilities to feature their new Marketplace offerings.
Training was provided to Beau Catering employees to update the online store.
before
after
Get in touch
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