Land the clients you deserve
White Space Creative helps service-based businesses show up like the real deal — not some side hustle — with branding that’s clear, cohesive, and designed to attract your ideal clients.
From side hustle
to standout brand
in record time
I get you
I know what it takes to build something meaningful from the ground up – the courage, the crazy, and wearing all the hats, all the time. I know because I’ve done it — more than once. The ad world wasn’t for me — too many gatekeepers, too many agendas.
That’s why I’ve built my career supporting solopreneurs and service-based businesses who are ready to level up and move beyond the DIY template world.
Your story, your vision, your vibe are what matter. I help bring them to life through compelling messaging, visuals, print materials, and websites, allowing you to focus on what you love most.
I’ve got you.
Book a call to see if we're a good fit.
FROM CHAOS TO COHESIVE
A consistent brand and messaging can be challenging when you’re managing so much. That’s where I come in.
I learn all I can about you and your business — then create everything you need to show up like the real deal in weeks—not months.
No fluff. No drawn-out timelines. Just a clear path and a brand you're proud of.
DISCOVER
The goal? Get everything out of your head – and into a strategy.
Brand Explore Interview
Questions — lots of them.
Dig deep into your story, goals, and challenges.
Understand your audience, competition, and brand spirit.
Star Chart Strategy
Your custom action plan becomes the foundation for every deliverable we create.
Sprint
I’ll turn your Star Chart into a clear, cohesive brand that attracts your ideal clients and fits you like your favorite T.
No back-and-forth time suck — just everything you need in one concise Spirit Sprint.
Brand Cohesion
Messaging, website, and all supporting assets in one streamlined process.
Launch
Ready-to-Launch Deliverables
Walk away with everything you need to show up as the standout company you are.
Tools + Training
Use your new brand system easily and confidently.
Ongoing Partnership
Creative support as your business grows and evolves.
Let’s start at the beginning
I built White Space Creative on one belief: less is more. Great design needs room to breathe and space for your spirit to shine.
Say more with less through clean, intentional design — and plenty of white space. And conveniently, my last name is White, so naming my studio was a no-brainer.
If you're curious whether we’re the right match, book a call and let’s chat.
Or, if you want to understand the process first…
stand out brands, built to last.
Real businesses. Real growth. Real spirit.
Barbara Jessie Black
YouthWorx on Main/CommunityWorx
From the initial brainstorming and visioning exercises…to choosing the right colors and logo for our final ‘product,’ the process was not only educational but also seamless. It was wonderful to have a ‘partner’ in this creation on whose expertise we could rely, but who also gave us plenty of opportunity to be creative and really ‘own’ our brand. This is what made our experience with Charlotte and her team effortless and fun!
Sammy Martin
Franklin St. Realty
After 25 years of “a look“ it was time for a major change. I asked Charlotte to help. The creativity and efficiency that she brought to the process was more than I could keep up with, so I just gave her free rein, and I couldn’t be happier. I couldn’t recommend anyone more highly.”
John Higgins
Invision Services
Charlotte White at White Space Design provides Invision with exceptional service… Since going with White Space, Invision stands out at national conferences and in day-to-day operations as a leader in the field with a bold statement and look, which has helped grow the company's bottom line significantly! We “Move Forward with Confidence,” knowing White Space Design is in our corner and on call to help us tell our story.
Get in touch
Let’s chat about how I can help you bring your brand to life. Book a call to see if we're a good fit.
John Higgins
Invision Services
Charlotte White provides Invision with exceptional service… Since going with White Space, Invision stands out at national conferences and in day-to-day operations as a leader in the field with a bold statement and look, which has helped grow the company's bottom line significantly! We “Move Forward with Confidence,” knowing White Space Design is in our corner and on call to help us tell our story.
Sammy Martin
Franklin St. Realty
After 25 years of “a look“ it was time for a major change. I asked Charlotte to help. The creativity and efficiency that she brought to the process was more than I could keep up with, so I just gave her free rein, and I couldn’t be happier. I couldn’t recommend anyone more highly.”
Barbara Jessie Black
YouthWorx on Main/CommunityWorx
From the initial brainstorming and visioning exercises…to choosing the right colors and logo for our final ‘product,’ the process was not only educational but also seamless. It was wonderful to have a ‘partner’ in this creation on whose expertise we could rely, but who also gave us plenty of opportunity to be creative and really ‘own’ our brand. This is what made our experience with Charlotte and her team effortless and fun!
DISCOVER
The goal? Get everything out of your head – and into a strategy.
Brand Explore Interview
Questions — lots of them.
Dig deep into your story, goals, and challenges.
Understand your audience, competition, and brand spirit.
Star Chart Strategy
Your custom action plan becomes the foundation
for every deliverable we create.
From chaos to cohesive
A consistent brand and messaging can be challenging when you’re managing so much in your business. That’s where I come in.
I learn all about your business and you — then create everything you need to show up like the real deal in weeks—not months.
No fluff. No drawn-out timelines. Just a clear path and a brand you're proud of.
Sprint
I’ll turn your Star Chart into a clear, cohesive brand that attracts your ideal clients and fits you like your favorite T.
No back-and-forth time suck — just everything you need in one concise Spirit Sprint.
Brand Cohesion
Messaging, website, and all supporting assets in one streamlined process.
Launch
Ready-to-Launch Deliverables
Walk away with everything you need to show up as the standout brand you are.
Tools + Training
Use your new brand system easily and confidently.
Ongoing Partnership
Creative support as your business grows and evolves.